Why DIY Branding Might Be Costing You More Than You Think

We all start somewhere. A last-minute Canva logo, a colour palette picked from someone else’s Pinterest board, and a font that “just looks nice.” But over time, DIY branding starts to show its cracks.

When your visuals aren’t consistent, your customers get confused. One day your Instagram looks polished and modern. The next day it’s giving “school project” energy. That’s not the vibe we want for your brand.

Proper branding builds confidence. Not just in your customers, but in you. When you know exactly how your business should look, sound, and feel, you stop second-guessing every post and product page.

Great branding helps you charge what you’re worth. It makes you look more established, more professional, and more premium — even if you’re a one-woman show working from your kitchen table.

Think of it like this. Branding is your business’s outfit. You wouldn’t turn up to a big event in mismatched shoes and a hoodie (unless that’s your thing), so why let your business show up looking half-finished?

If you’re ready to upgrade from DIY to “designed by someone who gets it,” I’ve got you.